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From Express to Excellence
1991
ALPS Express
A Single Proprietorship with its starting unit (a Japan Surplus acquired from Prince Motors) had its share of roads, routing Lawton to Batangas via Alabang and Vise-versa.
1991
1992
3 more buses
With the courage and perseverance, the family acquired additional three (3) units from Tritran Company.
1992
1994
4 units more
Confident in growing the transportation business — as their way of service, the family bought another (4) units from Tritran Company.
1994
1994
ALPS twin
Acquisition of the ALPS twin (the two brand new units) from the Columbian Motors Corporation.
1994
1995
New bus routes
The company has increased its service as it routes servicing Batangas City Pier to Cubao; Batangas City to Nasugbu and vise versa
1995
1996
Office and motor pool
Established a business office in Bolbok and motor pool in Balagtas, Batangas City.
1996
1998
Corporate company
In 1998 ALPS made a major decisive move to convert the single proprietorship into a Corporate Company.
1998
2000
ALPS services add up, as the company opened up new routes: Cubao to San Juan, Batangas and Nasugbu to Batangas City.
2000
2001
Acquiring a new franchise further south, the Bicol route: Cubao to Sorsogon / Daet / Naga. Servicing not only Batangueños but Bicolanos as well.
2001
The Company
ALPS THE BUS INCORPORATED is a family corporation owned by the Perez family from Dagatan Taysan Batangas. It was formerly managed by the head of the family the late Mr. Arcadio L. Perez, to whom the name ALPS was coined – Arcadio Lontok Perez and Siblings. He was then the President and the General Manager of the company succeeded by his wife Consolacion Ebreo Perez. With a great perseverance and cooperation of the family, the company has grown unexpectedly serving the commuting public not just in the province of Batangas but also in the different nearby cities, municipalities and regions.
Thus, having the aspiration to serve, their commitment never ends. Currently their youngest daughter Lourdes Perez – Cleofe took the responsibility as the President, the Chief Executive Officer (CEO) and the Chief Financial Officer (CFO) of the company. Being a family owned company, the members of the family take charge in the major positions like Mr. Felix E. Perez as the Chief Operating Officer (COO), Mrs. Rosenda Perez – Macalalad as the HR & ADMIN Manager and Mr. Patrick Henry A. Perez as the Operations Manager.
ALPS so far has gone quite a distance and still running towards the direction probably farther than our eyes can see or broader than our minds could imagine, because it is the family’s vision to grow and to grow in the service of the commuting public, the ALPS adopted family.
Mission Statement
ALPS THE BUS’ corporate mission is to provide services of high quality and safe transportation to public, to approach actively to the resolution of any customer needs, to face any challenges within bus and coach transport nationwide, as well as to increase efficiency and effectiveness of all activities performed in favour of fulfilment of common goals set by our shareholders, management and employees.
Our Vision
We want to be a dynamic, modern, reputable and the safest transport company with an increasing share in the transport market, ensuring constant customer satisfaction and performance improvement with respect to our environment and safety while delivering our services. Our corporate vision is to become the best transportation company providing services of regional and domestic passenger road transport in the Philippines.
Corporate Values
Activities
We keep our customers well informed and work hard in order to keep them within reach. We listen to their comments and suggestions, dealing with them actively. We improve our quality standards. We invest in new vehicles, prepare a new central bus station and implement new products and services par excellent. Change and development is what characterizes our work. We do not stand still; we just want to go forward. We want to lead the competition along with our customers.
Performance
Our buses are operated by professional drivers to serve our customers. Annualy we carry around millions of passengers. Our high performance affects reduction of our transport costs and helps us keep a favourable fare level, thus, in consonance also with our environment. We want to be efficient and effective because of you, our customers.
Loyalty
The public’s transport safety is our primary concern, by instilling them that our buses are operated by competent and responsible drivers, we can assure our customers that their travel with us will be safe and enjoyable. We co-exist with our customers, thus, to them our loyalty will always dwell.
Services
We want to care about our customers. Travelling by bus or coach is not only a transportation service but it is also a way of attending to our customers’ needs. We do our best to make your travelling more comfortable, safe and enjoyable. We want to be partners to our customers.